In an increasingly interconnected
world with plethora of mobile technologies, a well-designed web site has become
the minimal essential for any business organization. The web site is an
excellent resource for a small to medium scale company to carve out a niche for
itself in the competitive digital market place.
The more modern websites are
designed not just for online presence, but also for business profitability.
Converting the casual website visitor into a potential subscriber or instant
purchaser is one of the goals of advanced web design methodologies.
A web site has to be designed and
developed by taking the following important factors into consideration:-
1.
Technical
Website
development requires web technologies, software tools, hardware devices as well
as skilled designers, copywriters, programmers, testers, and maintenance
personnel.
In
addition, the standard operating procedures and best business practices have to
be followed for completing the projects on time.
2.
Business
Web
designers have to develop web sites for a specific business organization that
offers products or services. The client's objectives, requirements, and
limitations have to be factored in while delivering a range of services.
3.
Economic
Business
and other commercial activities are conducted for profits on investments. And
so, the web site design has to ensure transparency and integrity in order to
deliver a site that can attract organic traffic comprising of buyers and
investors.
4.
Social
Online business is a group activity
and the web site design has to convey maturity, responsibility, user
friendliness, and social media inclusiveness.
Inviting visitors to join the online social media network is one way of increasing potential customers.
Inviting visitors to join the online social media network is one way of increasing potential customers.
The best web designing company in india incorporates all the above
mentioned factors while delivering functional and interactive web sites for
e-commerce.
The website design has to impress the online visitors and convince
them to place an order or make an instant purchase.
See Also: 6 Web Design Elements to Drive Leads
The following design tips are very
useful in attracting the potential customers and enhancing the conversion rate
for subscriptions and sales.
1.
Market Driven Design
The web resources are precious, and the design phase should
include market factors such as growth
opportunities, brand visibility, customer
needs, and evolving trends. The up-to-date text, images,
products, and services
are always in demand, and they ensure good conversion to sales.
2.
Call To Action
Marketing slogans and catch words or
phrases have to be designed and presented without causing inconvenience or
irritation. Words and phrases such as Join For Free, Call us today, Download The
Full Collection, Send Me Specials, Claim A Free Trial, Change Your Future,
etc., create a good first impression and invoke positive responses from the
customers.
3.
SEO Content
Customer needs are dynamic and human
mind-sets are finicky. It is not possible to predict the consumer behavior of
a diverse and global market place such as the internet.
Well-designed SEO strategies are very effective in directing qualified and organic traffic to the web site enhancing the sales prospects.
4.
Join Us
Social networking is inevitable, and
almost all the modern web designs make room for social media platform
connectivity calls. You have to keep the customers (with subscriptions)
constantly engaged through email, social platform postings, and discount rate
news and upcoming special sales.
5.
Eye-Catching Designs
Website design has the
power to convince more than 46% of online consumers to make instant purchases
or place genuine orders.
Ensure effective use of multiple purchase options, stylish fonts, scrolling, welcome screens, layouts, icons, negative or white space, text size, and line height to strike the right sensory chord.
Ensure effective use of multiple purchase options, stylish fonts, scrolling, welcome screens, layouts, icons, negative or white space, text size, and line height to strike the right sensory chord.