Thursday, July 20, 2017

How Good Web Design Can Help Increase Your Conversion Rate

In an increasingly interconnected world with plethora of mobile technologies, a well-designed web site has become the minimal essential for any business organization. The web site is an excellent resource for a small to medium scale company to carve out a niche for itself in the competitive digital market place. 

The more modern websites are designed not just for online presence, but also for business profitability. Converting the casual website visitor into a potential subscriber or instant purchaser is one of the goals of advanced web design methodologies.

How Good Web Design Can Help Increase Your Conversion Rate

A web site has to be designed and developed by taking the following important factors into consideration:-

1.      Technical

Website development requires web technologies, software tools, hardware devices as well as skilled designers, copywriters, programmers, testers, and maintenance personnel.

In addition, the standard operating procedures and best business practices have to be followed for completing the projects on time.

2.      Business

Web designers have to develop web sites for a specific business organization that offers products or services. The client's objectives, requirements, and limitations have to be factored in while delivering a range of services.

3.      Economic

Business and other commercial activities are conducted for profits on investments. And so, the web site design has to ensure transparency and integrity in order to deliver a site that can attract organic traffic comprising of buyers and investors.

4.      Social

Online business is a group activity and the web site design has to convey maturity, responsibility, user friendliness, and social media inclusiveness.

Inviting visitors to join the online social media network is one way of increasing potential customers.
The best web designing company in india incorporates all the above mentioned factors while delivering functional and interactive web sites for e-commerce. 

The website design has to impress the online visitors and convince them to place an order or make an instant purchase.

The following design tips are very useful in attracting the potential customers and enhancing the conversion rate for subscriptions and sales.

1.      Market Driven Design
The web resources are precious, and the design phase should include market factors such as growth
opportunities, brand visibility, customer needs, and evolving trends. The up-to-date text, images,
products, and services are always in demand, and they ensure good conversion to sales.

2.      Call To Action

Marketing slogans and catch words or phrases have to be designed and presented without causing inconvenience or irritation. Words and phrases such as Join For Free, Call us today, Download The Full Collection, Send Me Specials, Claim A Free Trial, Change Your Future, etc., create a good first impression and invoke positive responses from the customers.

3.      SEO Content

Customer needs are dynamic and human mind-sets are finicky. It is not possible to predict the consumer behavior of a diverse and global market place such as the internet. 

Well-designed SEO strategies are very effective in directing qualified and organic traffic to the web site enhancing the sales prospects.

4.      Join Us

Social networking is inevitable, and almost all the modern web designs make room for social media platform connectivity calls. You have to keep the customers (with subscriptions) constantly engaged through email, social platform postings, and discount rate news and upcoming special sales.

5.      Eye-Catching Designs

Website design has the power to convince more than 46% of online consumers to make instant purchases or place genuine orders.

Ensure effective use of multiple purchase options, stylish fonts, scrolling, welcome screens, layouts, icons, negative or white space, text size, and line height to strike the right sensory chord.

12 Benefits of Choosing an Experienced iOS App Development Company

Apple devices such as iPhone, iPad, iPod, Apple Watch and Apple TV have worldwide popularity because of stylish appearance, reliable hardware, efficient software, and functional effectiveness in the form of iOS apps. The iOS is a cutting edge operating system that has pioneered high quality interfaces, multi-touch features, accessibility, responsiveness, and flexibility in the development of diverse apps.

A professional iOS application development company offers many advantages over freelancers, casual coders and amateur designers. You can empower your business processes and individual entrepreneurship by attracting a global clientele through state of the art iOS apps. 

12 Benefits of Choosing an Experienced iOS App Development Company

Superior brand recognition and highly advanced technology define the Apple devices, and your association with these products through downloadable apps is an essential business requirement in the competitive global marketplace.

Take a look at the various benefits that are offered by competent and experienced iOS app development services.

1.      Global Consumers

The Apple devices such as iPhones have a huge market in UK, USA, Europe, and other developing countries around the world. Companies that aspire for business expansion can test the waters by riding on the popularity of various Apple devices. 

Professional iOS app developers have the knack of capturing the pulse of global market and deliver highly relevant apps suitable to the specific business.

2.      High-end Products

The Apple brand is synonymous with designer style, powerful capabilities, attractive user interfaces, and optimal performance. 

Hi-end products have higher standards of excellence and experienced developers can design glamorous and niche iOS apps.

3.      Hi-tech Customers

The tech savvy generation aspires for superior quality products and services. Your business brand value can be enhanced multi-fold by releasing an enviable and feature rich iOS app. 

Experts with knowledge of Swift, Objective-C, and Web Technologies develop and deliver cutting edge apps with high end features.

4.      Technical Expertise

The experienced iOS app developers have the necessary technical expertise to deliver creative and cutting edge applications for various models of iPhone in a very short period of time. 

They leverage their coding, networking, database, and graphical design skills and develop apps that assure an engaging consumer experience.

5.      Profitability

The Apple App Store provides a platform for high quality iOS apps that offer performance and reliability. 

The iPhone users naturally gravitate towards these apps and the increased sales can ensure profits within a short duration.

6.      Reliable Security

The iOS is a Unix-like operating system that has a rich history of offering a secure environment for programs, data, and user information. In the internet marketplace, a secure app that can withstand malware and virus attacks is a definite winner. Expert designers and developers leverage the in-built security features of iOS to deliver reliable business apps that ensure secure online payments through encryption.

7.      Efficient Scalability

Experienced companies plan and develop iOS apps as per customer requirements. The business apps can be scaled up or down by optimizing the key development areas such as database query frequency, web server access, and network usage.

8.      Flexibility

The professional iOS developers provide flexible options to their clients. The business organization can opt for a suitable service that suits their budgetary requirements, geographical location, and sales objectives.

9.      Focused Testing

Unlike Android market, the iPhone has a niche market with specific set of mobile and smart devices. 

Experts subject apps to highly focused and through testing to ensure functional efficiency and error free operations.

10.  Enriching Interfaces

Experienced app developers design and deliver attractive user interfaces with easy interactivity patterns including fashionable layouts, icons, menus, widgets, graphics and other essential design elements.

11.  Optimized Designs

Professional developers have the experience to utilize limited resources to deliver popular, consistent, dynamic and easy-to-use apps.

12.  Rich Experience

Multi-finger motion, split screen, accelerometer, and other hardware features of iPhone are utilized to deliver a flexible iOS app with rich user experience.

Tags: #ios application development services 

Monday, July 10, 2017

Making the Right Choice of an App Development Company

Convergent Technologies for Business Growth

The rapid changes in hardware and software have transformed the globe into a village, and citizens into netizens with mobility. The convergence of internet, mobile devices, and communications technology has opened up new avenues for online businesses. A popular mobile app or a web store can bring a windfall to even the most unsuspecting internet entrepreneur.

The power of digital marketing backed up by professional web application development can work magic in the online market place. Whatever is the nature, scale, or size of your business, Mobile and web apps opens a new gateway to your brand without bothering about Geo-location or even parameters of real world markets.

The virtual world holds promise for business growth due to the following reasons :-

     High technology ensures greater reach across the globe for your business.
     You can tap into consumer interests and hobbies in a productive manner.
     Live interactions with Smart phone users for continuous connectivity
     Impressive Audio-Visual content to win over even the most suspecting clients.
     Tailor-Made Apps with live notifications to keep the client hooked to your granular service.

The Price Is Right!

Don't ever wonder or cut down costs while hiring the right kind of app development company for your mobile or web software. Yes, off the shelf or proprietary software has its advantages, But it is not capable of ensuring the competitive edge for your specific business. 

Remember, you are not the only online store or mobile app provider in the digital marketplace. The competition is mind boggling, and the only solution is high quality service, competence, and competitiveness. 

Hire professional design and development services for a reliable and functional app with longevity and assured returns on investment.

See Also: How to Make your App Development Outsourcing Successful & Profitable

Outsourcing vs. In-House Development

There are many different options for developing a mobile or web app for your company. 

Make a careful decision from the following choices to achieve your specific targets for the company:-

     Assign the development project to the in-house software team.
     Hire a team leader, specialist, or group of professionals for temporary period.
     Outsource the project to a professional app development company.

Obviously, if you are a startup, small or medium company, you have no alternative but to hire a professional service or rely on self-help. 

If you are a large business, but without the right kind of in-house development team, then outsourcing is a very good choice as the professional experts have many advantages.

Advantages of Hiring the Correct App Designers

     Professionally designed custom digital products are flawless.
     The mobile or web app is developed and delivered on time.
     Highly secure and bug-free code with enhanced user experience.

Tips for Choosing the Right App Development Company

     Trendy Professionals

The professional mobile app development services can ensure trendy UI/UX designs with accurate responsiveness for various mobile platforms. The cutting edge tools and technologies are used by experts to deliver the digital product on time. Moreover, the ready to install product is going to be precise and well tested to withstand various contingencies.

     Effective Communicators

Always hire a team of professionals who can make you feel comfortable. Those who believe in relationship building should be hired with an eye on future updates and maintenance needs. Ensure that you and project manager or team lead are on the same wavelength while communicating the project details.

     Reliable Portfolio

Double check the background of the app development company and verify their credentials and previous digital products in a thorough manner.

Important Aspect for a Successful Web Application Design and Development

Low Cost, High Profits  


Online businesses have picked up steam in recent years due to the growing number of mobile users across the world. The success of a web store depends on planning, professional approach, internet entrepreneurship, and efficient web applications. 

An efficient web application can be ensured with the assistance of following features-

     Professional Planning

Plan the online business by factoring in the web application and chose the suitable business processes for automation in a wise fashion.

     Low Initial Costs

Keep the initial costs low by following an incremental development and deployment plan for the web apps.

     Attractive Site and App Designs

Do not compromise on quality and install an eye catching web site or app with menus, widgets, icons, and multimedia.

     Functional Effectiveness

Make sure you have an operational and fully functioning web site by hiring the services of professional web application development india is a rich source of well-trained software developers who can deliver fast and efficient web apps.


The application should also have substance along with style, and you can ensure this by deploying an app or website that supports multiple platforms and devices, along with cloud convergence.

     Eye On Returns On Investment(ROI)

Always factor in the returns on investment (ROI) by keeping a keen eye on business objectives, prospective customers, and sales margins.

  • Product Quality Ensures ProfitsA web store or custom web application is a highly effective sales and information point for your business. However, the product or service offered by the company is paramount, and the successful web application has to prominently display this aspect in a credible and competent fashion.

     Web Store Layout And Design

A professionally designed and developed website has attractive layouts, familiar fonts, friendly forms, colorful images, and calls to action. Customers can be impressed by expensive look and feel, speed, and consistency.

     Detailed Catalogue

A web store without a catalogue is like a library without books. Successful web application designs always integrate the e-catalogue software into the web site design to facilitate ease of maintenance and updates.

     Product Profile

A comprehensive catalogue with large number of products and good quality pictures convey the message that you mean business. Content has the power to make or break web sites. So the product descriptions should convey flair and credibility with the assistance of skilful writing.

     Service Description

Customers are turned off by complexity, and they always chose good quality and friendly service. A successful web application is planned and designed to capture the customer's attention and affect him or her with convincing service details.

Important Aspect for a Successful Web Application Design and Development

Software Is the Key

Highly effective web application are always planned, designed and installed with the aid of efficient software technologies and human resources.

The professional application developers have the technical ability to automate the business processes to ensure the following -


The site or app is tested to work on different types of software platforms, web browsers, and mobile devices.


The app is designed and coded for different types of devices such as personal computers, laptops, tablets, and Smartphones with different screen sizes and picture resolutions.


The user-friendly site or app is designed for security of different types of online payments, as well as safety and confidentiality of information and data.

Elements That Differentiates a Top Web Development Company from an Average One

Grow Your Business with Mobility

Interactive and responsive mobile and web apps are the future of any business organization that seeks growth. Expanding the business organization is an administrative decision, while building web stores and mobile apps is a technical task. The ability to automate specific business processes within the scope of the offered web architecture is the hallmark of a true professional web development services in india, You can choose anyone from a casual coder, a complete internet solutions provider, or someone in between the two.

The ability to separate the wheat from the chaff is not only useful while winnowing grain, but also while choosing the right kind of app developer for your business. A top web development company should ensure state of the art digital products without any delays or deadlocks. In addition, the product itself should be reliable, flawless, compatible, calibrated, and well tested in real time environment.

Elements That Differentiates a Top Web Development Company from an Average One

Average Web Development Company

An average or mediocre web developer has the following drawbacks :-
     Lowered prices to attract and accommodate as many clients as possible.
     An unimpressive portfolio with few or minimal finished digital products.
     Indiscipline and inability to stick to deadlines that can overshoot the budget.
     Reliance on outdated software tools or methodologies and design interfaces.
     Buggy code, incompatible products, and negative feedback from clients.

Right Web Development Company

The correct web and mobile app designer and developer has the following pros-
     Organized team of professionals with clearly defined functions.
     Communicative and trustworthy team leads and project coordinators.
     Reliance on state of the art technologies and cutting edge design tools.
     Offer includes a comprehensive and detailed software development life cycle.
     Conformity to software, hardware, legal, and other industry standards.


See Also: 9 Tips for Hiring a Web Development Firm

Significant Differences between Top and Average Web Companies

     Business Friendly

A top web developer satisfies the business prerogatives of the client, and delivers an accurately designed product. The web app is deliver on time at agreed costs to ensure reliability, responsiveness, compatibility, and objectivity. In contrast, the average designer lacks business acumen and may deliver substandard products with increased maintenance costs.

     User Friendly

The professional web company understands the mind of consumer and designs user-friendly layouts, forms, interfaces, and menus. Average developers lack experience in terms of delivering accessible and interactive features.

     Competitive Edge

The top web company understands market forces and tactics of competitors. It delivers well tested web and mobile apps with a competitive edge to beat the pretenders. Amateur designers lack the focus and foresight to perform risk assessments and they fail to comprehend the latest trends and market dynamics.

     Standard Operating Procedures

The professional and experienced web app developers rely on organizational hierarchy and chain of command. They follow well laid out guidelines and other standard operating procedures for the project. Average designers rely on individual enterprise and lack the team effort to deliver high quality digital products.

     Individual Stamp

Professional and experienced developers rely on innovative techniques to deliver custom apps with an individual stamp. The average designers are prone to committing blunders and buggy software products are the outcome.

     Relationship Builders

Top web companies mean business, and they establish a strong relationship with the clients through effective communication and personal rapport. The average company lacks the experience and cuts corners to deliver flawed digital products.